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Meet the team

    • Charlotte Devereux

      Product Director

      As a child, I was privileged growing up with an entrepreneurial mother who's incredible business acumen and innovative spirit passed onto me my love for creating. It's in my blood.

      I embrace the power of the possibility of new categories of skincare, as well as delving back in time to ancient beauty rituals.

      I am in my happiest place when mixing up lotions and potions and get such joy when I see others loving our products too. I love makeup and I love bare. I love dressing up and I love dressing down. I am a bit of a magpie for anything that twinkles and crystals fulfil my desire for sparkle I'll switch my lipstick colour for a bit of a pick me up. Most of all I love fresh and dewy looking skin.

      I always try and get in a headstand each morning for an instant facelift and endorphin rush. My previous business life as a pregnancy clothing designer, where I designed for women to feel their beauty, has put me in touch with the magical way the body changes and helping women to embrace their new found curves. It was very easy for me to continue this on with Girl Undiscovered. I love remembering my inner girl as the curious, kind and creative one I continue to want to be. 

    • Philly Gebbie


      I love pink and I love wearing it. The happiness it brings me is more than empowering. I deliberately wear warm colors that vibrate more energy and nothing puts a spring in my step quite like a girly dress. Even now as I sit typing on my laptop, the summer colors of my wardrobe beckon me from an open door!

      Moving back to NZ after 33 years in Asia has been a big change for me. We are not a frilly country and it seems that we have a long-standing love affair with the colour black, even our slightly brooding landscape, weather and art is strong. But I am embracing the change and I can see that our smart, can-do Kiwi women can still appreciate things coded with girlyness.

      My inner girl has always been one filled with fun, generosity and a dash cheekiness and I love spending time with my family, however, am only complete when involved in a business that I am passionate about.

      My dream came true when I joined the team at Girl Undiscovered and I am working hard to put in motion ambitious growth plans for us to become a truly global brand.

    • Sara Orme

      Creative Director

      I'm a feminist who loves clothes and feeling good. A strong opinionated woman who is also very feminine. Most of my life I've resisted traditional feminine stereotypes, and through my career as a photographer tried to create a new visual vocabulary about female strength and what femaleness might look like. Which for me is diverse and ageless.

      I love finding the inner girl in myself and I'm constantly surprised by energy and curiosity. I feel so excited to have developed Girl Undiscovered with two great girlfriends. I feel lucky and happy to have created a company that is enabling me to channel my creative energies into communicating a brand and product range that is encouraging females to celebrate their girl selves wherever or whatever that may look like.